Topps announces plans for the UFC Fan Expo

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Includes the launch of TOPPS NOW UFC – exclusive promo cards

ufc 200Topps is bringing its popular TOPPS NOW™ program to the UFC beginning with UFC 200. The Topps.com-exclusive product will showcase amazing bouts and top moments. The physical trading cards will be available for a pre-sale for UFC 200 starting today.

The cards will feature the winners of the big fights, including two championship bouts. UFC 200 is the ideal time to launch TOPPS NOW UFC with the caliber of fights on the docket, including Daniel Cormier vs Jon Jones, Meisha Tate vs Amanda Nunes and Brock Lesnar vs Mark Hunt.

“UFC is the perfect fit to incorporate into the TOPPS NOW program immediately,” said Jeff Heckman, Director, New Product Development and eCommerce Marketplace. “Every weekend there are great fights happening; we have seen a number of title changes over the last several months. TOPPS NOW is the best way to capture these moments and give UFC fans a collectible they will treasure.”

Topps has a number of initiatives planned for UFC fans to participate in and enjoy. The Fan Expo will take place from July 8-10 at the Las Vegas Convention Center. Among those are Promo Cards, Make Your Own Card, Topps UFC Knockout digital cards and a variety of other UFC cards available at the Expo.

Topps began making UFC trading cards in 2009.