IMMAF renews media distribution partnership with Broadreach Media


The International MMA Federation (IMMAF) has renewed its long-term partnership with Lausanne-based media agency, Broadreach Media. The renewal builds on a collaboration first initiated in 2014.

In that period, IMMAF has created a series of events including World Amateur MMA Championships and European Open Amateur MMA Championships and achieved a five-fold increase in the number of hours of produced content. Further continental championships in Asia and Africa are planned in 2017. The events have been broadcast in over 130 countries worldwide via deals with Extreme Sports Channel, Combate Channel (Globosat), Sky Sports NZ, BT Sport and The Fight Network, among others.

Densign White, IMMAF CEO commented, “Broadreach Media has worked with us from the beginning and we’re delighted to continue working with them. They’re a very reliable agency that understands how to work with our relatively young, fast developing federation.”

Steven Morris, Director of Broadreach Media commented, “MMA is one of the fastest growing sports in the world and IMMAF events hold a unique position within the sport. It’s amazing how far IMMAF has come in only a few years and I’m delighted that Broadreach Media will continue to assist the organisation in its exciting future.”